Campaigners from the Centre for Ageing Better say using such phrases 'helps to entrench ageism within society' and can affect people's confidence as they age.

Even those in their late 40s have been targeted with such language

Research by the Centre of Ageing Better reveals almost one in 10 people (9%) aged 65 and above have been labelled a dinosaur while 13% of over-75s had been told they were "past…