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Jonathan Bailey compared to Bond as he becomes the new ‘Martini Man’

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleJonathan Bailey stars in new 'Martini Man' advertBridgerton and Wicked actor Jonathan Bailey has been unveiled as the new global ambassador for Martini, embarking on a multi-year partnership as the brand's “Martini Man”. The campaign features a short film and photography, showing Bailey on the Italian coast near Venice, navigating challenges inspired by the Italian concept of sprezzatura, or effortless style. The film incorporates a vintage Martini Racing car, referencing the brand's motorsport heritage, and concludes with the preparation of a Martini Bianco Spritz. The advert, which was shared on Instagram, has been widely praised by fans of the actor, many of whom compared him to James Bond due to 007’s love of a vodka martini cocktail. “Send this to the 007 casting director immediately,” wrote one person while another added: “Oh my god if he was Bond I don’t think I’d ever recover”.Bailey stated he was honoured to take on the role, describing the campaign as “stepping outside of your comfort zone, finding confidence in yourself and living joyfully”.Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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