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The World Cup is a big chance for retail media to prove itself to advertisers
The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force during the World Cup.
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glossy.co
Brands are catching World Cup fever even without official sponsorships
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
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modernretail.co
Malls break down their World Cup strategies
Shopping center owners hope the World Cup will provide a much-needed foot traffic boost for American malls.
