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Brands are turning to football nostalgia ahead of the World Cup
As the 2026 World Cup kicks off, brands are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.
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glossy.co
Brands are catching World Cup fever even without official sponsorships
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
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What brands are paying to advertise around the World Cup
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…
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forbes.com
Adidas And Nike Face Off As 2026 Could See World Cup Of Retro Jersey
The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.
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Brands are turning to football nostalgia ahead of the World Cup
As the 2026 World Cup kicks off, brands are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.
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modernretail.co
The World Cup is a big chance for retail media to prove itself to advertisers
The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force during the World Cup.
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scmp.com
3 fashion drops celebrating the Fifa World Cup 2026, by Adidas, Nike and Puma
It’s almost here … a festival of football sees 48 teams compete for the game’s biggest prize – here are fashions inspired by the event to help get you in the mood.