‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots, not AI | Fortune

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans hope again

Asha Sharma inherited a struggling Xbox in 2026. From Game Pass price cuts to scrapping unpopular initiatives, her first 100 days are reshaping Microsoft's gaming business.