Gen Z's love for cold coffee has brands chasing beverage boom

India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. This trend is fueled by Gen Z preferences and the convenience of quick commerce. Cold coffee is moving beyond a summer indulgence to a year-round favorite.

Raccontata daeconomictimes.indiatimes.com