While the iPhone 18 Pro Max launch price may remain unchanged, users could face higher lifetime costs due to AI-driven services and subscription fees, as per a recent report.

Apple is expected to match the iPhone 18 Pro's price to the iPhone 17 Pro, but consumers should be prepared to pay more over the year to get the most from their phone.

While the iPhone 18 Pro Max launch price may remain unchanged, users could face higher lifetime costs due to AI-driven services and subscription fees, as per a recent report.