General Mills off-loads Haagen-Dazs shops as stiff competition bites

General Mills Inc's recent decision to sell its Haagen-Dazs ice cream shops on the Chinese mainland to an investor group that includes Ningji, a fast-growing Chinese tea brand, signals intensifying competition in the country's ice cream market, amid consumer desire for constant relevance and innovation.

Raccontata daglobal.chinadaily.com.cn