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Malls break down their World Cup strategies

Shopping center owners hope the World Cup will provide a much-needed foot traffic boost for American malls.

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glossy.co

modernretail.co

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modernretail.coStai leggendo3 mesi fa

Malls break down their World Cup strategies

Shopping center owners hope the World Cup will provide a much-needed foot traffic boost for American malls.

originale

glossy.co3 mesi fa

What brands are paying to advertise around the World Cup

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament.

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Timeline cronologica

lunedì 8 giugno 2026·glossy.co
Brands are catching World Cup fever even without official sponsorships
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
martedì 9 giugno 2026·modernretail.co
Malls break down their World Cup strategies
Shopping center owners hope the World Cup will provide a much-needed foot traffic boost for American malls.

Malls break down their World Cup strategies

What brands are paying to advertise around the World Cup

Timeline cronologica

Brands are catching World Cup fever even without official sponsorships

Malls break down their World Cup strategies

What brands are paying to advertise around the World Cup

The World Cup is a big chance for retail media to prove itself to advertisers