As the NBA Finals return to Madison Square Garden, front-row celebrities will have to follow several unwritten rules.

Secondary markets told Forbes that demand for NBA Finals tickets at Madison Square Garden cost more than attending most Super Bowl games.

Madison Square Garden has seen just about everything in sports and entertainment, from the first Muhammad Ali-Joe Frazier fight to the first Wrestlemania

As the NBA Finals return to Madison Square Garden, front-row celebrities will have to follow several unwritten rules.