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How an earlier Prime Day created new supply chain challenges for brands

Brands had to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year.

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Brands had to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year.

Prime Day dates, Prime membership details, shopping tips and what to expect from Amazon's sale of the summer