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From gym tubs to kitchen staples: Protein becomes India’s new food trend
India's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers. Companies are fortifying everything from atta to coffee. This trend reflects growing health awareness and changing lifestyles. The market is expected to expand further as protein becomes a regular part of Indian diets.
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timesofindia.indiatimes.com
Protein products flood market, reshape Indian diet
MUMBAI: Every other day, Indians are waking up to ads and launches of protein products—from eggs to coffee and atta, companies are infusing and also adding (extra) doses of…
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economictimes.indiatimes.com
From gym tubs to kitchen staples: Protein becomes India’s new food trend
India's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers. Companies are fortifying everything…