The Devil Wears Prada... and now astronauts do too

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleItalian fashion house Prada has unveiled an inner-layer garment designed for NASA astronauts, signifying its strategic ambition to become the first major luxury brand to establish a significant presence within the burgeoning space industry. The body-hugging Liquid Cooling and Ventilation Garment, developed in collaboration with Houston-based Axiom Space, incorporates advanced ventilation tubes knitted directly into its fabric, as showcased at a Manhattan event. This latest innovation follows Prada's previous high-profile foray into space fashion in 2024, when it unveiled a spacesuit slated for NASA's Artemis 3 Earth orbit mission in 2027 and the anticipated Artemis 4 moon landing in 2028. Luxury brand strategists note Prada's move goes “beyond inspiration into an actual partnership”, driven by motivations to access affluent consumers considering space travel and to align the brand with avant-garde thinking, mirroring efforts by companies like Blue Origin and SpaceX. Prada's ambitious venture unfolds against the backdrop of a struggling luxury goods sector, aiming to maintain relevance and visibility, though it remains uncertain if other luxury players will follow its trend-setting lead, as they typically seek unique avenues for involvement. In fullNASA astronauts to wear Prada garments in latest collaborationThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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