The hidden Rs 9,000 crore business behind India’s water purifier boom

India's water purifier market is evolving beyond just selling machines. Companies are now focusing on the lucrative service sector, including filter replacements and maintenance. Eureka Forbes is a key player, expanding its technician network to tap into this growing market. This shift aims to build customer trust and ensure long-term revenue streams in a competitive landscape.

Raccontata daeconomictimes.indiatimes.com