RIYADH: The Saudi Data and AI Authority, in collaboration with the Ministry of Hajj and Umrah, intensified awareness efforts targeting companies serving pilgrims by strengthening understanding of data governance and personal data protection, promoting compliance with regulatory frameworks, and reducing improper data-handling practices. The initiative was carried out through a specialized workshop attended by representatives of more than 200 companies serving pilgrims from within the Kingdom and abroad, in addition to over 70 ministry officials.