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Vikings on the way to the Americas - The Economic Times
Photographer David Yarrow's bold Viking-themed shoot of Norway's World Cup squad, featuring stars like Haaland and Odegaard, has sparked controversy. Critics label the imagery 'toxic and boyish,' but the article defends it as a playful, theatrical portrayal of modern athletes channeling historical warriors. It argues against stifling creative expression, emphasizing football's inherent 'laddishness' and the celebratory nature of the photos.
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nytimes.com
Inside the making of Norway’s ‘Viking’ photo for World Cup
Some might assume the image is AI but the photographer, David Yarrow, explains to The Athletic how it came about
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dailymail.com
Haaland and Norway team under fire for 'Viking' World Cup photoshoot
Erling Haaland and his Norway team-mates have been accused of 'chauvinism' and 'neo-Nazi' imagery for their World Cup photoshoot.
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tnx.africa
Norway's viking-themed World Cup squad photo goes viral, redefining football team portraits
Norway’s Viking-themed squad photo for the 2026 World Cup has gone viral, blending sport and heritage in a cinematic shoot that’s being hailed as a bold new era in football team…
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economictimes.indiatimes.com
Vikings on the way to the Americas - The Economic Times
Photographer David Yarrow's bold Viking-themed shoot of Norway's World Cup squad, featuring stars like Haaland and Odegaard, has sparked controversy. Critics label the imagery…