Vikings on the way to the Americas - The Economic Times

Photographer David Yarrow's bold Viking-themed shoot of Norway's World Cup squad, featuring stars like Haaland and Odegaard, has sparked controversy. Critics label the imagery 'toxic and boyish,' but the article defends it as a playful, theatrical portrayal of modern athletes channeling historical warriors. It argues against stifling creative expression, emphasizing football's inherent 'laddishness' and the celebratory nature of the photos.

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