American video game players are aging, with the average now 37. The industry is seeing a comeback, reaching pre-pandemic activity levels. This shift challenges old stereotypes about gamers. The Entertainment Software Association emphasizes its long-standing self-regulation, including age ratings and parental controls, as a model for safety. This approach aims to build trust with lawmakers and the public.

The Entertainment Software Association's latest annual study confirms that video games have long shed their "nerdy" reputation. Released in partnership with market research firm…

Video games are having a moment in the United States -- but the players are getting older.

WASHINGTON, June 7 — Video games are having a moment in the United States—but the players are getting older.The average American video game player is now 37 years old—up...

American video game players are aging, with the average now 37. The industry is seeing a comeback, reaching pre-pandemic activity levels. This shift challenges old stereotypes…