Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience business

India's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and culture. Affluent Indians are seeking authentic, personalized stays. This trend encourages a focus on destination-led experiences. Businesses are expanding into a wider luxury ecosystem. This shift aims to offer more than just accommodation. From whisky tastings and wellness retreats to vineyard stays and culture-led escapes, India's premium hospitality players are chasing a new luxury traveller who wants far more than a hotel room

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