Small packs make big gains as budgets shrink and costs rise

With inflation on the rise, Indian shoppers are favoring compact product packaging. This shift not only reflects changing consumer habits but also urges fast-moving consumer goods firms to innovate. In light of increased costs for raw materials, these companies are streamlining their offerings by offering less in each package.

Raccontata daeconomictimes.indiatimes.comtimesofindia.indiatimes.com