For Gen Z diamonds are a personal style statement, not something they can tuck away

As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individuality, authenticity, and everyday relevance. The article explores how brands are reshaping designs, storytelling, and customer experiences to connect with a new generation of diamond buyers who value personal meaning as much as luxury.

Raccontata daeconomictimes.indiatimes.com