The brand hit the headlines this year after a series of criticisms from founder Chip Wilson, who in a tirade in January said the company had reached a 'new low' and had 'completely lost its way'.

Lululemon is expecting its situation to get a lot worse before it gets better, as it issued weak guidance for the full year.

Lululemon Q1 2026 earnings hit the company's shares hard with the annual outlook taking a hit.