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Trip.com vows investment for tourism push
Trip.com Group will invest 15 billion yuan ($2.2 billion) over the next five years to promote China as a travel destination globally, betting that a post-pandemic rebound in global travel demand and expanding visa-free access can turn the sector into a major growth driver for both the company and the world's second-largest economy.
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caixinglobal.com
Trip.com Plans $2 Billion Marketing Push for China Inbound Travel
The Nasdaq-listed online travel giant aims to bring more overseas travelers to the Chinese mainland and help make it the world’s top tourist destination
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global.chinadaily.com.cn
Trip.com vows investment for tourism push
Trip.com Group will invest 15 billion yuan ($2.2 billion) over the next five years to promote China as a travel destination globally, betting that a post-pandemic rebound in…