While it’s unclear what Bluesky wants to turn into, the company is “very inspired by companies like Reddit,” COO Rose Wang tells CNBC. Wang also says that Bluesky needs to “get to parity on video features” — and earlier today, the platform announced that video uploads can now be as big as 300MB. [Link: Bluesky was launched as a Twitter rival — but it's far less popular. Now it's eyeing Reddit for inspiration | https://www.cnbc.com/2026/06/04/bluesky-twitter-rival-reddit-social-media.html | CNBC]

Speaking at SXSW London, Rose Wang said Bluesky was built in response to a social media market dominated by a handful of firms

"I think the public square is not the direction we want to go in...we're very inspired by companies like Reddit," Bluesky's Rose Wang told CNBC.