The $3.99-per-month subscription adds features like letting you keep a story up for 48 hours and the ability to customize your bio’s font. You can see the whole list of features on Instagram’s website. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/714631558_1018293417219789_1633964034675968286_n.png.webp?quality=90&strip=all]

The $3.99-per-month subscription adds features like letting you keep a story up for 48 hours and the ability to customize your bio’s font. You can see the whole list of features…

The new paid tier adds features like longer stories and deeper metrics as Meta looks to diversify revenue beyond advertising.

Instagram Plus is an optional subscription plan rolling out globally for Instagram users at $3.99/month, here’s every new feature it offers.

Meta adds a subscription plan to Instagram