India’s transition into a video-first economy is no longer restricted to metropolitan cities, as daily video consumption on Meta platforms is reaching 98% in cities and 94% in rural areas, according to a Meta-commissioned study by IPSOS.

Findings from new Meta-commissioned studies by IPSOS show that India’s video economy has become truly nationwide, with Reels emerging as the defining short-form video platform…

India’s transition into a video-first economy is no longer restricted to metropolitan cities, as daily video consumption on Meta platforms is reaching 98% in cities and 94% in…