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Snap bets on ‘attention economy’ as brands rethink digital advertising playbook

SnapChat India's MD believes that impressions and views on social media advertisements is no longer enough but 'attention' of the consumer is

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thehindubusinessline.com

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thehindubusinessline.comStai leggendo3 mesi fa

Snap bets on ‘attention economy’ as brands rethink digital advertising playbook

SnapChat India's MD believes that impressions and views on social media advertisements is no longer enough but 'attention' of the consumer is

originale

economictimes.indiatimes.com3 mesi fa

Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit Trivedi - The Economic Times

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring advertisers. This growth highlights India's crucial role in Snap's global…

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mercoledì 3 giugno 2026·economictimes.indiatimes.com
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit Trivedi - The Economic Times
Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring advertisers. This growth highlights…
giovedì 4 giugno 2026·thehindubusinessline.com
Snap bets on ‘attention economy’ as brands rethink digital advertising playbook
SnapChat India's MD believes that impressions and views on social media advertisements is no longer enough but 'attention' of the consumer is