India's growth story is increasingly being written by a generation that refuses to slow down. Raised in an era of constant connectivity and limitless aspiration, young consumers are reshaping markets in their own image.

PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offering consumers more choices. Adrenaline…

India's growth story is increasingly being written by a generation that refuses to slow down. Raised in an era of constant connectivity and limitless aspiration, young consumers…