Tirumala joined BigBasket in 2014 and was most recently its chief buying and merchandising officer. He has also overseen sourcing, category management and private labels. BigBasket said its private-label business now contributes nearly 40% of total sales.

Seshu Kumar Tirumala is appointed COO of bigbasket, leading operations to enhance quick commerce and customer experience.

Tirumala joined BigBasket in 2014 and was most recently its chief buying and merchandising officer. He has also overseen sourcing, category management and private labels.…