ElevenLabs has partnered with Hasbro to bring a collection of the toy and game company’s suite of characters, including some from Transformers, the board games Monopoly and Clue, Mr. Potato Head and to its Iconic Marketplace.

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

The move comes as brands attempt to safely bring their characters into the AI era.