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India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptions
The landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blending free, ad-supported formats with attractive premium subscriptions to secure long-term revenue streams after several years emphasizing sheer user volume. Amazon Music stands out by introducing a three-tier structure, which includes a no-cost, ad-enabled service.
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economictimes.indiatimes.com
Amazon Music widens India play beyond Prime amid audio streaming shakeout
In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: free, Prime, and unlimited. By doing so,…
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hindustantimes.com
Tech Tonic: Reassessing the subscription bundle
An aggressive customer-acquisition phase has seamlessly transitioned into an equally aggressive monetisation stage for streaming apps | Business News
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India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptions
The landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blending free, ad-supported formats with…