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Macy's personalising AI bot drives basket values inside a few weeks

In the online sphere, Macy's new AI chatbot increases customers' spend, and focuses on those shoppers at the point of making a purchasep

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Macy's personalising AI bot drives basket values inside a few weeks

In the online sphere, Macy's new AI chatbot increases customers' spend, and focuses on those shoppers at the point of making a purchasep

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fortune.com3 mesi fa

An AI overhaul at Macy's is fueling the 168-year-old retailer's turnaround | Fortune

Macy's AI-powered 'Ask Macy's' chatbot launched in March features virtual try-on that drives 5x higher spending per session. Signal: retail AI wins on pragmatism—demand forecasting, personalization, measurable ROI—not sci-fi; leadership killed 50 frivolous projects to focus on concrete innovation.

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martedì 2 giugno 2026·fortune.com
An AI overhaul at Macy's is fueling the 168-year-old retailer's turnaround | Fortune
From a virtual try-on assistant that quintuples spending per session to machine learning tools that forecast demand and train managers, Macy's is deploying AI across its entire…
mercoledì 3 giugno 2026·marketingtechnews.net
Macy's personalising AI bot drives basket values inside a few weeks
In the online sphere, Macy's new AI chatbot increases customers' spend, and focuses on those shoppers at the point of making a purchasep