Titan is significantly increasing its focus on premium watches. The company anticipates that timepieces priced above Rs 25,000 will soon account for nearly a quarter of its total revenue. This strategic shift is supported by the rapid growth of its premium retail formats, Helios and Helios Luxe.

Titan is significantly increasing its focus on premium watches. The company anticipates that timepieces priced above Rs 25,000 will soon account for nearly a quarter of its total…

Titan shares rise 1.5% as CEO invests in premium watches and expands Helios retail chains to boost growth.