Titan's big wager on the premiumisation boom now rests on watches priced above ₹25,000

Titan is significantly increasing its focus on premium watches. The company anticipates that timepieces priced above Rs 25,000 will soon account for nearly a quarter of its total revenue. This strategic shift is supported by the rapid growth of its premium retail formats, Helios and Helios Luxe.

Raccontata daeconomictimes.indiatimes.comthehindubusinessline.com