Shah Rukh Khan said Rs 20 crore was a huge investment, so was hesistant to buy KKR at IPL, says Lalit Modi: 'Mobile company sponsored, gave $5 million advance'

Today, the Indian Premier League (IPL) stands among the most lucrative and widely followed sporting leagues in the world. However, when the tournament was still an idea taking shape in the mid-2000s, its creator Lalit Modi knew that cricket alone would not be enough to transform it into a mass entertainment phenomenon.

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