The tech giant’s paywall gamble may have backfired after teasing its paid-subscription options for flagship chatbot Doubao saw users bolt.

ByteDance’s AI assistant Doubao is expected to roll out paid subscription services in late June, alongside feature updates announced at its upcoming Force

The tech giant’s paywall gamble may have backfired after teasing its paid-subscription options for flagship chatbot Doubao saw users bolt.

The subscription test comes as ByteDance expands in MaaS and AI shopping.