JioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the strong performance of its AI-made Mahabharat: Ek Dharmayudh. The 100-episode series drew 6.5 million views on its first day, more than double the platforms average.

India's largest streamer is recruiting across generative systems, production automation and creative tech as it builds a dedicated AI division.

JioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the strong performance of its AI-made…