Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted his cricket knowledge and the significant investment. A sponsorship deal with a mobile company offering a $5 million advance for front-shirt sponsorship eased his financial concerns.

Today, the Indian Premier League (IPL) stands among the most lucrative and widely followed sporting leagues in the world. However, when the tournament was still an idea taking…

Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted his cricket knowledge and the…