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Lego launches Pokémon ‘smart’ bricks equipped for interactive battles

Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’

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theguardian.comStai leggendo1 mesi fa

Lego launches Pokémon ‘smart’ bricks equipped for interactive battles

Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’

originale

theverge.com1 mesi fa

Lego’s Smart Play Pokémon can train and battle, but don’t do the one thing I wish they could

Why, oh why, can’t Pikachu say ‘pika pika’?

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news.com.au1 mesi fa

Lego, Pokemon reveal major screen-free collab

Lego and Pokemon debut 12 "Smart Play" sets with embedded sensors enabling touch/movement reactions, launching August 2026. The tiered IoT model shows how consumer brands integrate sensors into products to compete in entertainment tech without screen dependency.

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forbes.com1 mesi fa

LEGO Unveils A Whopping 12 New Pokémon Sets, With A Catch

LEGO’s partnership with The Pokémon Company has expanded its collection to include 17 new Pokédex entries, but not in a way you may expect.

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zeit.de1 mesi fa

Lego und Pokémon: Bau sie dir alle

Lego und Pokémon lancieren gemeinsame Produktlinie und nutzen über 1.000 Pokémon-Arten. Die Partnerschaft demonstriert Cross-IP-Strategien für generationenübergreifende Kundenloyalität und langfristigen Consumer Value in hochaffinen Märkten.

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9to5toys.com1 mesi fa

LEGO unveils 13 new SMART Play Pokémon sets that you can pre-order ahead of their release

We’re still less than two days into LEGO’s release of the newest 118 sets and The LEGO Group isn’t waiting...

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Timeline cronologica

martedì 2 giugno 2026·theverge.com
Lego’s Smart Play Pokémon can train and battle, but don’t do the one thing I wish they could
Why, oh why, can’t Pikachu say ‘pika pika’?
martedì 2 giugno 2026·9to5toys.com
LEGO unveils 13 new SMART Play Pokémon sets that you can pre-order ahead of their release
We’re still less than two days into LEGO’s release of the newest 118 sets and The LEGO Group isn’t waiting...
martedì 2 giugno 2026·theguardian.com
Lego launches Pokémon ‘smart’ bricks equipped for interactive battles
Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’
mercoledì 3 giugno 2026·news.com.au
Lego, Pokemon reveal major screen-free collab
The dream of capturing a real-life Pokemon is getting a hi-tech, screen-free upgrade.
mercoledì 3 giugno 2026·forbes.com
LEGO Unveils A Whopping 12 New Pokémon Sets, With A Catch
LEGO’s partnership with The Pokémon Company has expanded its collection to include 17 new Pokédex entries, but not in a way you may expect.
mercoledì 3 giugno 2026·zeit.de
Lego und Pokémon: Bau sie dir alle
Mit Lego und Pokémon tun sich zwei der wertvollsten Spielzeugmarken der Welt zusammen. Wir haben schon mal eine Runde gespielt. Und hatten mehr Spaß als gedacht.