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Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segment
PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offering consumers more choices. Adrenaline Rush targets Gen-Z with a performance-led experience. The brand enters the market with a high-energy campaign. This launch strengthens PepsiCo's presence in India's growing energy drinks sector.
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economictimes.indiatimes.com
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segment
PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offering consumers more choices. Adrenaline…
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timesofindia.indiatimes.com
A viral image. A wave of curiosity. And the launch of a new energy drink brand. Here's how Adrenaline Rush entered India.
India's growth story is increasingly being written by a generation that refuses to slow down. Raised in an era of constant connectivity and limitless aspiration, young consumers…