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90% firms increased AI spending but only 12% can prove revenue impact: Comviva survey
Report highlights growing pressure on marketing leaders to justify AI budgets amid measurement challenges
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thehindubusinessline.com
90% firms increased AI spending but only 12% can prove revenue impact: Comviva survey
Report highlights growing pressure on marketing leaders to justify AI budgets amid measurement challenges
- ·
morningstar.com
90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report
90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report