By Aimee Look and Dominic Chopping
The group said its cigarette alternatives are now set for ‘mid-teens’ growth, up from previous guidance for a low double-digit increase.
British American Tobacco suffered a fall in share price in early morning trading, as investors opted to take profits
BAT eleva guidance 2026 al mid-teens per prodotti smoke-free, trainata da Velo nicotine pouches e Vuse vaping devices in USA. Caso studio di portfolio diversification in industria matura: shift verso categorie high-margin compensa declino sigarette globale 2.5%.
British American Tobacco increased growth targets for smoke-free products due to strong US demand