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Trip.com Plans $2 Billion Marketing Push for China Inbound Travel

The Nasdaq-listed online travel giant aims to bring more overseas travelers to the Chinese mainland and help make it the world’s top tourist destination

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global.chinadaily.com.cn

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caixinglobal.comStai leggendo1 mesi fa

Trip.com Plans $2 Billion Marketing Push for China Inbound Travel

The Nasdaq-listed online travel giant aims to bring more overseas travelers to the Chinese mainland and help make it the world’s top tourist destination

originale

global.chinadaily.com.cn1 mesi fa

Trip.com vows investment for tourism push

Trip.com Group will invest 15 billion yuan ($2.2 billion) over the next five years to promote China as a travel destination globally, betting that a post-pandemic rebound in global travel demand and expanding visa-free…

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martedì 2 giugno 2026·caixinglobal.com
Trip.com Plans $2 Billion Marketing Push for China Inbound Travel
The Nasdaq-listed online travel giant aims to bring more overseas travelers to the Chinese mainland and help make it the world’s top tourist destination
venerdì 5 giugno 2026·global.chinadaily.com.cn
Trip.com vows investment for tourism push
Trip.com Group will invest 15 billion yuan ($2.2 billion) over the next five years to promote China as a travel destination globally, betting that a post-pandemic rebound in…