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It’s game on in media players’ brutal battle for the NRL

As for NRL supremo Peter V’landys, like any good auctioneer he is tirelessly working the room.

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theage.com.auStai leggendo15 h fa

It’s game on in media players’ brutal battle for the NRL

Nine Entertainment bids for $4B+ NRL rights; Peter V'landys intentionally fragments auction across free-to-air networks and multiple streamers. Fragmenting IP across platforms pressures subscriber retention (Kayo, Stan) and broadcast reach, reshaping media economics.

originale

afr.com19 h fa

Peter V’landys lures Amazon and Seven bids into NRL rights race

Amazon Prime, Seven, Foxtel, Nine bid for NRL broadcast rights ($4B/5 years); Amazon offers 2 games/week. Streaming SVOD escalates in live sports premium — global media revaluation, infrastructure implications (encoding, CDN, scale), strategic shift from linear broadcasting.

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Timeline cronologica

martedì 2 giugno 2026·afr.com
Peter V’landys lures Amazon and Seven bids into NRL rights race
After a year of hyping up the interest of global streaming platforms in the NRL, the commission chairman has secured a firm bid from Amazon Prime Video.
martedì 2 giugno 2026·theage.com.au
It’s game on in media players’ brutal battle for the NRL
As for NRL supremo Peter V’landys, like any good auctioneer he is tirelessly working the room.