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It’s game on in media players’ brutal battle for the NRL

As for NRL supremo Peter V’landys, like any good auctioneer he is tirelessly working the room.

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AI · summaries

theage.com.auStai leggendo3 mesi fa

It’s game on in media players’ brutal battle for the NRL

Nine Entertainment bids for $4B+ NRL rights; Peter V'landys intentionally fragments auction across free-to-air networks and multiple streamers. Fragmenting IP across platforms pressures subscriber retention (Kayo, Stan) and broadcast reach, reshaping media economics.

originale

afr.com3 mesi fa

Peter V’landys lures Amazon and Seven bids into NRL rights race

Amazon Prime, Seven, Foxtel, Nine bid for NRL broadcast rights ($4B/5 years); Amazon offers 2 games/week. Streaming SVOD escalates in live sports premium — global media revaluation, infrastructure implications (encoding, CDN, scale), strategic shift from linear broadcasting.

Timeline cronologica

martedì 2 giugno 2026·afr.com
Peter V’landys lures Amazon and Seven bids into NRL rights race
After a year of hyping up the interest of global streaming platforms in the NRL, the commission chairman has secured a firm bid from Amazon Prime Video.
martedì 2 giugno 2026·theage.com.au
It’s game on in media players’ brutal battle for the NRL
As for NRL supremo Peter V’landys, like any good auctioneer he is tirelessly working the room.

It’s game on in media players’ brutal battle for the NRL

Peter V’landys lures Amazon and Seven bids into NRL rights race

Timeline cronologica

Peter V’landys lures Amazon and Seven bids into NRL rights race

It’s game on in media players’ brutal battle for the NRL

Peter V’landys walks a tightrope chasing his $4b NRL broadcast dream