FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand | Fortune

FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending…

FIFA's dynamic pricing raised 2026 World Cup tickets 34%, hitting $13k+ for finals; demand collapsed with AG investigations and resale declines. Algorithmic pricing on experience goods fails without elasticity validation—optimization alone can't replace market psychology.