Entrepreneur Asyraf Rasheed on why he brought popular Indonesian nasi padang chain Sederhana to Singapore

“We’re not trying to take over anyone’s legacy,” biotechnologist turned F&B entrepreneur Asyraf Rasheed, 33, tells 8days.sg. Why did he bring the Indonesian chain Sederhana to where the heritage Singaporean nasi padang joint Warong Nasi Pariaman once stood?

Raccontata dachannelnewsasia.com