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Peter V’landys lures Amazon and Seven bids into NRL rights race

After a year of hyping up the interest of global streaming platforms in the NRL, the commission chairman has secured a firm bid from Amazon Prime Video.

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Peter V’landys lures Amazon and Seven bids into NRL rights race

Amazon Prime, Seven, Foxtel, Nine bid for NRL broadcast rights ($4B/5 years); Amazon offers 2 games/week. Streaming SVOD escalates in live sports premium — global media revaluation, infrastructure implications (encoding, CDN, scale), strategic shift from linear broadcasting.

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theage.com.au16 h fa

It’s game on in media players’ brutal battle for the NRL

Nine Entertainment bids for $4B+ NRL rights; Peter V'landys intentionally fragments auction across free-to-air networks and multiple streamers. Fragmenting IP across platforms pressures subscriber retention (Kayo, Stan) and broadcast reach, reshaping media economics.

Peter V’landys lures Amazon and Seven bids into NRL rights race

Confronto fonti

Peter V’landys lures Amazon and Seven bids into NRL rights race

It’s game on in media players’ brutal battle for the NRL

Timeline cronologica

Foxtel plans rival bid to exclude Nine from NRL coverage

Peter V’landys lures Amazon and Seven bids into NRL rights race

It’s game on in media players’ brutal battle for the NRL