6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means | Fortune

6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this…

Nike engineered 2026 World Cup jerseys with computational modeling for heat efficiency; U.S. Soccer uses AI to scout 50–70M eligible youth globally instead of manual scouts. Both signal how computational design and ML-driven talent acquisition are core competitive advantages in modern sports operations.