Asus shows off updated Zenbook and Strix Scar laptops, along with a TUF-based Gaming desktop — a refreshed look on laptops takes center stage

Asus’ new Zenbook 14 might be another MacBook Neo competitor — if the price is right.

Asus launches Zenbook 14 with Snapdragon X1-26-100 processor (8GB RAM/256GB base, plus AMD/Intel configs). At the right price point, it could challenge MacBook Neo's dominance in the thin-and-light ultraportable market, signaling Arm-based alternatives gaining traction.