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Mirror, mirror who’s the most visible of them all? - The Economic Times

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as Generative Engine Optimisation (GEO), is becoming a significant budget item for marketers. Experts predict intensified monetisation efforts by AI search companies, with ad bids potentially exceeding traditional platforms.

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forbes.com

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economictimes.indiatimes.comStai leggendo3 mesi fa

Mirror, mirror who’s the most visible of them all? - The Economic Times

AI search platforms hit 1 billion users; Generative Engine Optimization (GEO) emerges with $10-15B expected budget in 2-3 years. For tech managers: Google visibility alone insufficient. Marketing budget must shift to GEO on AI platforms with 5-10x higher bid pricing; credible content critical.

originale

forbes.com3 mesi fa

Gaining Visibility In The AI Search Era

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.

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martedì 2 giugno 2026·economictimes.indiatimes.com
Mirror, mirror who’s the most visible of them all? - The Economic Times
AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as…
mercoledì 3 giugno 2026·forbes.com
Gaining Visibility In The AI Search Era
Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.