OpenAI is pulling the plug on Sora, its AI video generation tool, in a two-stage shutdown starting April 2026. The move signals a major strategic shift away from creative AI tools and toward coding and enterprise products.

OpenAI is shutting down its Sora app and API. Disney is now walking away from the billion-dollar deal the two companies signed just last December.

"We cannot miss this moment because we are distracted by side quests," an exec said.