OpenAI is shutting down Sora after the video app burned through about a million dollars a day in compute, quickly lost half its users, and turned from a prestige project into a liability. The company is redirecting those resources toward coding, enterprise, and agent-based AI products with stronger business potential.

OpenAI is pulling the plug on Sora, its AI video generation tool, in a two-stage shutdown starting April 2026. The move signals a major strategic shift away from creative AI tools…

Your AI meme videos weren’t helping OpenAI get out of the red.