OpenAI is shutting down Sora after the video app burned through about a million dollars a day in compute, quickly lost half its users, and turned from a prestige project into a liability. The company is redirecting those resources toward coding, enterprise, and agent-based AI products with stronger business potential.

OpenAI is pulling the plug on Sora, its AI video generation tool, in a two-stage shutdown starting April 2026. The move signals a major strategic shift away from creative AI tools…

Your AI meme videos weren’t helping OpenAI get out of the red.

OpenAI is shutting down Sora after the video app burned through about a million dollars a day in compute, quickly lost half its users, and turned from a prestige project into a…